Podcast: Transforming Retail Engagement with Digital Receipts

Recently, Yocuda Managing Director Edward Drax had the pleasure of joining our valued partner, Poq’s Apprising Podcast, to discuss how digital receipts are transforming retail engagement.

He joined Melissa Law, VP of Global Marketing at Poq, to explore how digital receipt technology is reshaping customer experiences, driving sustainability, and creating new opportunities for retailers to connect with customers beyond the till. What was once a simple proof of purchase has become a powerful digital channel for post-purchase engagement, loyalty, and insight.

Beyond transactions: turning receipts into relationship builders

At Yocuda, we believe every transaction is a chance to strengthen the bond between retailer and customer. Edward shared how our digital receipt platform helps retailers capture valuable in-store customer data and connects it seamlessly to online profiles, creating a single, unified view of the customer journey.

Using Yocuda’s solution, retailers can add branded content, personalised messages, offers, and product recommendations directly to each receipt, transforming it into a powerful and dynamic engagement tool.

One retailer saw a 40% increase in multichannel customers, with over two million transactions linked each month, thanks to the seamless in-store integration of digital receipts.

Longchamp digital receipt

Longchamp uses Yocuda's digital receipt solution to drive post-purchase engagement - read more here.

High engagement, real results

Unlike traditional email campaigns, Yocuda’s digital receipt solution achieves average open rates of 75% and click-through rates that outperform standard marketing emails 3 - 4 x. This demonstrates that when a receipt adds genuine value, whether it’s exclusive offers, brand storytelling, or sustainability information, customers are eager to engage.

For retailers, this means higher post-purchase interaction, improved brand recall, and measurable returns from what was once an overlooked customer touchpoint.

Driving loyalty, personalisation, and sustainability

Digital receipts also play a crucial role in supporting retail sustainability initiatives. By removing the need for paper till rolls, retailers can reduce waste and decrease their carbon footprint while delivering a more modern and frictionless customer experience.

Edward highlighted how Yocuda’s technology enables personalisation at scale, allowing brands to tailor each receipt with customer-specific content and loyalty rewards, strengthening long-term relationships and encouraging repeat purchases.

digital receipts helping sustainability efforts dont include this as text on the image

The Future of Connected Retail

The conversation underscored a powerful truth: the future of retail lies in connection. Yocuda’s digital receipts enable retailers to bridge the gap between in-store and online activity, unlocking new insights into customer behaviour and driving engagement across every channel.

As Edward explained, what began as a simple convenience has evolved into a core component of omnichannel retail strategy, one that empowers retailers to engage customers more meaningfully, sustainably, and effectively than ever before.

🎧 Listen to the full episode of the Poqcast featuring Yocuda’s Edward Drax below or on your favourite podcast platform by searching “Poq.”