How Longchamp is Redefining Post-Purchase Engagement with Digital Receipts

Affordable luxury meets innovation in retail tech, as Longchamp transforms its in-store checkout and post-purchase experience through a powerful collaboration with Yocuda. Since partnering in 2021, the brand has rolled out Yocuda's dynamic digital receipt solution across 135 global stores, spanning 23 countries. In doing so, Longchamp is setting a new benchmark in customer experience (CX), checkout technology, and sustainable retail.

Driving Customer Engagement Beyond the Checkout

In 2024 alone, Longchamp delivered over 590,000 digital receipts, achieving a remarkable 73% open rate and 5.5% click-through rate. But these digital receipts aren’t your average PDFs. Powered by Yocuda’s digital receipt platform, Longchamp's post-purchase email receipts are beautifully branded and dynamically personalised. Each receipt includes tailored product recommendations, rich brand content, newsletter signup, links to the latest collections and more, making the receipt a seamless extension of the in-store experience and connecting the physical and digital customer experiences.

"Our digital receipts now perfectly reflect the atmosphere and elegance of our stores. The customer journey no longer ends at checkout. We now have the opportunity to continue the conversation in their inbox."

- Benoit Schmid, IT Retail Manager at Longchamp.

Longchamp digital receipt

Seamless Retail Store Tech Integration

Yocuda’s platform was effortlessly integrated into Longchamp's existing Cegid Y2 Point of Sale (POS) system, proving that upgrading retail tech doesn't have to be disruptive. The complete integration was live within weeks and has already handled over 2.3 million transactions, delivering more than 1.2 million digital receipts to date.

A Win for Sustainability

While enhancing post-purchase engagement, Longchamp's digital receipt initiative is also making a tangible environmental impact. In 2024 alone, the brand saved the equivalent of 1.4 tonnes of carbon emissions by replacing printed receipts with digital alternatives. This aligns with a growing demand among retailers and consumers for sustainable checkout technologies.

The Future of Receipts

Edward Drax, Managing Director of Yocuda, highlights the broader vision:

"By reinventing the traditional receipt, Longchamp is not only elevating the in-store experience, but also embracing a more sustainable and connected retail model. We’re proud to support them in this journey and excited about the continued innovation to come."

As retailers increasingly focus on customer experience, omnichannel strategies, and sustainable practices, Longchamp’s success with digital receipts showcases how smart retail store technology can deliver real results.