It’s Time to Get Personal: The Power of Personalisation in Retail

Our survey results resonate with a unanimous chorus: personalisation is the name of the game. Today’s shoppers not only appreciate personalisation but expect it. They’re on the lookout for tailored offers and promotions that reflect their individual tastes and shopping history. The retail landscape is rapidly shifting towards a digital and customer-centric model, and personalisation has emerged as a key element in shaping positive shopping interactions.

What do consumers want?

Our survey data underscores the seismic shift in consumer behaviour towards personalisation. We found that 57% of UK and 53% of French consumers are more likely to shop with a retailer who personalises offers for them. This rises to a heady 72% of UK and 66% French respondents in the 26-35 age groups. What’s more, a significant 64% of UK and 63% of French consumers desire more retailers to personalise their offers based on their shopping history, regardless of whether the purchases were made in-store or online. This consumer sentiment transcends borders and age groups, with all generations showing a true demand for personalisation.

Digital receipts and the ommichannel customer experience

While online transactions have been mined as a treasure trove of customer data, the potential hidden depths of in-store transaction data has remained largely untapped. Enter digital receipts, a versatile tool often underestimated by retailers. Whether used as a standalone solution or in conjunction with loyalty programs, digital receipts offer the means to identify more in-store customers and combine online and in-store data for precise customer segmentation. By harnessing this wealth of data from both online and in-store interactions, retailers can craft offers that genuinely resonate with their customers. These personalised incentives align with consumer expectations for promotions that cater to their preferences, ultimately elevating their shopping experiences.

But digital receipts are more than just transaction records. Picture them as customised hubs that extend their purpose beyond a simple record of purchase. They transform into platforms delivering real-time, location-based updates, intelligent product recommendations and personalised offers directly tied to past purchase histories. With impressive average open rates of 75% for Yocuda clients, these digital touchpoints enhance post-purchase interactions and drive additional sales. Routine interactions morph into meaningful engagements, fostering greater brand loyalty along the way.

Bridge the gap between in-store and online consumer personalisation

So, why is all of this important? The findings from our survey resoundingly emphasise the significance of personalisation in today’s retail landscape. Consumers, regardless of where they shop and how old they are, actively seek tailored offers and promotions. This isn’t just a trend; it’s a fundamental shift in consumer behaviour that retailers can’t afford to ignore.

Digital receipts are emerging as an effective vehicle for delivering these personalised experiences. They bridge the gap between online and in-store interactions, enabling retailers to create more engaging and satisfying shopping journeys. By embracing the power of personalisation through digital receipts, retailers have a unique opportunity. They can foster brand loyalty, stay at the forefront of the evolving retail landscape and meet the ever-growing expectations of their customers.

Download our full survey reports to discover more insights and explore how personalisation through digital receipts can revolutionise your retail strategy.