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In an era where customer loyalty is the holy grail of retail success, are you ready to unlock its secrets? Our recent survey across the UK and France unveils some fascinating insights, offering valuable takeaways for businesses everywhere.
Customer loyalty reigns supreme
Imagine this: almost every single person you walk past in the UK (97%) belongs to a loyalty programme, with many juggling memberships across multiple stores. In France, the enthusiasm is just as strong, with 96% boasting programme membership. This widespread engagement paints a clear picture: consumer loyalty programmes are a cornerstone for building customer connections.
The battle for customer loyalty in the retail sector is fierce, with major players vying for hearts (and wallets) in an increasingly competitive landscape. Points and discounts carry weight, but the key to differentiation lies in personalisation. And the unsung hero? Digital receipts.
The digital receipt revolution
Our survey found that in the UK, almost 8 out of 10 (79%) consumers want digital receipts when using their loyalty cards. In France, this desire climbs even higher, with 86% advocating for the shift. This growing trend points towards a preference for convenience, eco-friendliness and the potential to seamlessly integrate receipts with loyalty programmes, unlocking a world of personalised rewards.
Digital receipts are not just about streamlining transactions or boosting eco-credentials; they’re a gateway to deeper customer understanding and personalised engagement. By leveraging their potential, retailers can build stronger connections, boost customer lifetime value and stand out in the competitive landscape.
Personalisation is key
Remember that special feeling when a brand understands you? It turns out that personalisation is the key to unlocking hearts, minds and wallets worldwide. In both France (53%) and the UK (57%), a majority of consumers favour retailers who tailor offers to their individual preferences. This underscores the importance of ditching the one-size-fits-all approach and embracing data-driven strategies that speak directly to your customers’ unique needs and desires.
The loyalty landscape
Our findings, coupled with industry stats, paint a compelling picture:
- By 2029, the global customer loyalty programmes market is projected to reach a staggering USD 24 billion. (Statista)
- 91% of consumers are more likely to shop with brands that recognise, remember, and provide relevant offers and recommendations. (Accenture)
- 62% of consumers stated that a brand would lose their loyalty if it delivered a non-personalised experience. (Statista)
Dive deeper and unlock loyalty secrets
Our French and UK reports delve deeper into these findings, offering actionable insights for businesses of all sizes and locations.
- Engage your loyal fans: ignite excitement and encourage further spending among loyalty members.
- Attract new faces: unleash the power of digital receipts and personalisation to convert non-members into devoted customers.
- Optimise your programme: gain data-driven insights to ensure your loyalty efforts deliver maximum impact for both online and offline transactions.
Investing in the future
By prioritising customer loyalty and implementing data-driven strategies that cater to individual preferences, you can build stronger relationships and drive growth. Download our full reports and start cracking the loyalty code.
