In today’s dynamic retail landscape, staying ahead of ever-evolving consumer preferences is pivotal for success. That’s why we’re excited to present our report: Consumer Attitudes to Digital Receipts. This in-depth survey unveils crucial insights into the rapidly shifting world of digital receipts and their impact on brand loyalty.
The changing face of retail
Retail dynamics are rapidly transforming due to tech advancements, changing behaviours and shifting economics. Amidst these changes, digital receipts stand out as a game-changer. Digital receipts are not just about reducing paper waste; they represent a fundamental shift in consumer expectations. The convenience of having receipts readily accessible, coupled with the ability to link them to loyalty programs, has piqued consumers’ interest. They can streamline transactions and enhance customer experiences. Digital receipts go beyond paper waste reduction; they signify a fundamental shift in consumer expectations. Our report delves into this shift and its implications for retailers.
Insights from our survey
At the core of our report lies the consumer. We’ve explored various age groups’ engagement with digital receipts, what drives their embrace, and its influence on brand loyalty. These insights empower crafting personalised experiences resonating with target audiences. By tapping into the insights of consumers, we’ve unearthed trends reshaping the retail landscape. The trends show a growing familiarity and desire for digital receipts. In fact,
62% of UK shoppers and 64% of French shoppers would prefer a digital receipt, rising to 80% and 81% of shoppers surveyed aged 26-35.
Going green
Environmental considerations factor prominently, with 60% of UK respondents and 70% of French respondents acknowledging digital receipts as a more eco-friendly option. Our findings show that almost two-thirds (67% UK, 70% France) of shoppers think it’s environmentally wasteful for companies to print till receipts automatically. This aligns seamlessly with the growing trend of eco-conscious shopping behaviour, indicating a direct connection between digital receipts and sustainability.
Unlock the future with us
Change is inevitable, especially in retail’s dynamic realm. Our report doesn’t just capture the present; it unveils the future. We’ve harnessed consumer predictions on paper receipt persistence and the industry’s vision in years to come.
As we journey towards the future, the landscape of digital receipts is poised to evolve even further. Predicting a decline in paper receipts within the next five years, consumers envision a retail realm that’s increasingly eco-friendly and tech-savvy. By understanding these trends, retailers can position themselves as pioneers and innovators, aligning their strategies with consumer expectations.
Access the full report on consumer attitudes
This post offers a snapshot into Consumer Attitudes to Digital Receipts, for a deep dive into the findings, both the UK and French full reports are now available. These insights could help with tailoring strategies, engaging customers and boosting brand loyalty and sales. These insights empower you in the evolving retail landscape.
We will continue to unpack the survey findings and explore emerging trends and behaviours in the ever-evolving world of retail. Stay tuned for more insights coming soon.
You can download and access the full reports here:
UK
France
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