The Ultimate A-Z of dynamic digital receipts

Welcome to the A-Z guide of inspiring digital receipts that will revolutionise your customer experience. As businesses strive to build strong relationships with customers, the power of  digital receipts cannot be overlooked. From identifying store customers to attention-grabbing content to sustainable practices, don’t skip out any letter! Join us as we skip through the alphabet.

 

Digital receipts vs. the alphabet

While the alphabet is the foundation of language, our A-Z guide takes digital receipts to the forefront of customer engagement. Each letter has a nugget of information to help you craft something exceptional that will resonate with your audience and more.

A – Attention-Grabbing

Use eye-catching content, high-quality images and personalised messages to grab the customer’s attention and drive post purchase engagement. 

B – Branding

Seamlessly incorporate your brand’s logo and colour scheme to ensure that your digital receipts maintain consistent with your overall branding.

C – Customisable

Tailor them to accommodate customer preferences, gender, basket items, shopping seasons and loyalty membership. Include their name and offer email or text receipt options.

D – Design:

Use clean and visually appealing designs that are easy to read and test to make sure that they don’t break when using different browsers and email clients.

E – Engage:

Encourage customer-brand interaction. Add website or social media links to grow the community, share lifestyle messages and build the customer relationship.

F – Feedback:

Utilise this valuable tool to gather customer feedback, ratings or NPS scores from store customers to identify issues and successes. Then consolidate responses across touchpoints for a holistic view of channels, products & services.

G – Guest Checkout:

Consider offering a “guest checkout” receipt option for customers who want to receive a digital receipt, but wish to remain anonymous.

H – Helpful Information:

Include helpful information with links to product descriptions, care instructions, manuals & user guides, product provenance, nutrition & scientific information, tutorials or videos.

I – Incentives:

Offer incentives, such as promotions, discount codes or exclusive offers based on customer segments, purchase histories or spend thresholds, to encourage repeat business.

J – Jargon-Free:

Avoid using technical jargon or confusing terms in your digital receipts to ensure that they are easy to understand for all customers.

K – Key Metrics:

Ensure that you can monitor digital receipt adoption by store and individual sales associate in order to deploy training to increase data capture. And track opens, bounces and clicks to optimise content and receipt engagement.

L – Loyalty:

Nurture loyalty members by issuing digital receipts automatically every time they swipe or scan their physical or virtual card and then store those receipts for future retrieval.  Additionally, for non-loyalty members, use the digital receipt to promote the scheme benefits and drive sign ups.

M – Mobile-Friendly:

Unlock the potential of your digital receipts for mobile devices with responsive designs to cater to the growing number of customers who access their receipts on smartphones.

N – Notable:

Elevate your brand’s identity with digital receipts. This is a unique touchpoint with a highly engaged customer who has just purchased something. You should seize this opportunity to distinguish yourself from competitors and leave an indelible mark on your customers’ experience, ensuring they remember your exceptional service.

O – Omnichannel:

With 75% open rates, here lies a genuine opportunity to extend the conversation with your store customers and encourage them to browse your website. Information that is readily available on your website can easily be embedded in digital receipts to unify channels and the customer experience.

P – Personalisation:

Various studies have proven the benefits of personalisation and personalising the receipt provides a chance to leave a lasting impression with a heartfelt thank-you, an exclusive offer or content specific to the items purchased.

Q – Quick:

Send the digital receipt within 2-3 seconds of the purchase so that customers receive it before they leave the store and have peace of mind for any returns or exchanges.

R – Reviews:

Include links to your review platform to encourage customers to leave reviews and provide valuable feedback.

S – Sustainability:

Digital receipts are an environmentally-friendly alternative to paper, reducing waste and supporting sustainability efforts. 

T – Translations:

Speak to customers in their mother tongue and send receipts in their preferred language or allow them to switch languages within the digital receipt.

U – User-Friendly:

Provide  digital receipts that are easy to read and navigate, even for customers who may not be so tech-savvy. Ensure that stores or customer service teams can resend a receipt in case a customer deletes it.

V – Values:

More and more of today’s customers are looking to shop with retailers that share their views and values. With such high open rates, digital receipts are the perfect channel to promote a brands’ values and highlight its commitments to diversity, equality, sustainability and charity.

W – Warranty Information:

Dynamically include warranty details for specific products or categories within the digital receipt. Specifically, include valuable information or instructions for customers.

X – eXtra Mile:

Elevate your customer service to new heights by infusing your digital receipts with personalised messages and valuable information. Go beyond your customers’ expectations and enhance their perception of your brand by transforming the receipt into the beginning of a longer conversation rather than the end of the transaction journey.

Y – Your Story:

Use digital receipts as an opportunity to tell your brand’s story and provide customers with a deeper understanding of your heritage, achievements, innovation, ethos and mission.

Z – Zero-Hassle:

Finally, simplify the receipt retrieval process to be as swift and seamless as possible. Furnish customers with clear instructions and an intuitive solution, that saves time, respects their privacy, does not require any new app download and if required, allows them to collect a digital receipt while remaining anonymous.

Build customer loyalty

Now you know your ABCs next time you can make a change. By implementing the A-Z tips in this guide, you’ll be well on your way to delighting customers and strengthening brand loyalty. Remember, your digital receipts are not just a transaction record; they are an extension of your brand’s identity. Use them as a canvas to tell your story, foster sustainability, offer exceptional customer experiences and set yourself apart from the competition. 

Find out more about the future of digital receipts and book a demo with us.