In the fast-paced world of retail, understanding consumer preferences and the future of receipts remains key to staying ahead of the curve. Now in its second year, our annual consumer survey reports reveal exclusive insights into the changing attitudes towards both digital and paper receipts, both in the UK and in France. Based on a survey of over 1,000 consumers in each region, we reveal what the findings mean for adoption, sustainability, personalisation, and customer loyalty within the retail space.
In this blog, we’ll provide a high-level overview of the key findings, setting the stage for how these insights can help drive your retail strategy in the coming year.
Receipts may seem like a small part of the retail experience, but they hold significant value for consumers and businesses. Whether for returns, record-keeping, brand messaging, product recommendations or loyalty rewards, receipts are a critical touch point between retailers and customers. Understanding the evolving expectations around receipts—especially with the rise of digital options—can help retailers enhance customer satisfaction and streamline operations.
This highlights a strong demand for convenience, accessibility, and sustainability, which are driving changes in consumer behaviour. Digital receipts not only simplify the shopping experience for customers, but they also offer retailers new opportunities for engagement, data collection and increased loyalty.
The surveys from the UK and France provide a wealth of information on consumer attitudes toward various aspects of retail, including:
A striking 94% of French and 96% of UK consumers believe that switching to digital receipts can significantly reduce environmental impact. It's clear that a shift towards digital is not only beneficial for the planet but also for consumer satisfaction.
63% of UK and 65% of French shoppers expect personalised offers and value a personal experience. Digital receipts offer a highly engaged digital channel with 75% open rates to leverage this interest.
While 67% of UK consumers and 71% of French consumers are members of 3 or more loyalty programmes, what’s interesting is a clear preference for digital receipts with 80% of UK consumers and 82% of French consumers wanting a digital receipt each time they use their loyalty card.
These statistics underline the importance of understanding what consumers value most—whether it’s sustainability, personalisation, or a seamless shopping experience. Retailers who align their strategies with these preferences can foster customer loyalty and drive long-term success.
These reports are more than just statistics—they deliver real insights for enhancing retail success. By tuning into what consumers are looking for, retailers can refine their approaches to meet these demands.
incorporate eco-friendly practices to appeal to the growing number of environmentally-conscious consumers.
use digital receipts to meet consumer demand, convenience, support loyalty and reduce environmental impact.
use the data from digital receipts to offer more personalised shopping experiences, enhancing customer satisfaction and loyalty.
The above is just a small glimpse into how the 2024 reports’ insights can be applied to your business strategy. They are packed with actionable insights and tips on digital receipts that can help refine your retail strategy and stay ahead in this competitive market. Each core area, including sustainability, personalisation, loyalty and digital receipt adoption are explored in greater detail. Whether you’re looking to enhance customer engagement, improve sustainability practices or better understand consumer expectations, our 2024 reports will be an invaluable resource.
Download the full reports now to access detailed data, expert analysis, and practical recommendations tailored to the UK and French markets.